All those new folk joining the smartphone cool gang are also driving app growth, so says analytics company Flurry. Flurry provides developers with tools to measure how people are using their apps. At MobileBeat 2013 in early July, the company revealed its take on “the state of the apposphere” worldwide. Flurry chief product officer Prashant
Breaking news! The more people buy smartphones, the more money mobile advertisers’ pocket. And with the interest in the full-feature phones showing no signs of abating – Ericsson CEO Hans Vestberg predicts 50% of all shipped handsets will be smartphones by the end of 2013 – it looks like ad folks should brace themselves for
Developers and Apple fans alike were geeking out last week thanks to non-stop reveals at WWDC 2013. In line with expectations, Apple announced the hotly-anticipated iOS7, the latest version of the company’s mobile operating system. The new OS features a ‘flat’ design; the brainchild of longstanding Apple senior vice president and head of design, Jony
Technology analysts iGR are forever asking questions about how consumers use their mobile devices – they’re nosy like that. What’s more, they’re not afraid to go places that other insight companies fear to tread – like their opinion piece on bathroom use of mobiles. At the recent CTIA, iGR president and founder Iain Gillot discussed
Google I/O 2013 So Far Google’s annual conference, Google I/O, is charging full steam ahead in San Francisco. Hot topics in the schedule: the future of Android, Google Glass, and Chrome, among others. In his opening keynote at the MosconeCenter, Larry Page, Google co-founder and CEO, didn’t announce new hardware or Android versions – to
It’s that time of year again. Analysts are busy crunching the numbers for Q1 ‘13 global mobile device shipments and predicting who’ll dominate in coming months. According to the International Data Corporation (IDC), the worldwide mobile phone market grew 4% year over year in Q1, while smartphones outshipped feature phones for the first time. IDC’s
While the mobile world has its finger on the technology pulse, it’s lagging when it comes to marketing to women, according to new figures. Mobile analytics and advertising company, Apsalar, studied data from over 500 million unique users on both iOS and Android platforms. What it uncovered was a marked difference in how men and
Better late then never. Google finally threw its hat into the mobile app metrics ring in July 2012. Mobile App Analytics – part of the hugely-popular Analytics web suite – has enabled app owners to monitor the all-important downloads, as well as how much of their daily web traffic originates from mobile devices, special campaigns,
1.4 billion HTML5-capable mobile handsets, but the native app’s here to stay Latest number crunching out of the ABI Research camp forecast that 1.4 billion HTML5-capable mobile devices will be available by 2013’s end. Following an installed base annual increase of 87%, HTML5 is still very much on developers’ radars, however, native apps remain a
There’s seemingly no stopping Apple. comScore’s February survey revealed that the technology giant gained U.S. smartphone market share for the 13th consecutive month. From February 2012 to February 2013 Apple reportedly grew its slice of the smartphone pie by 8.7% to 38.9%. Meanwhile, Android remains the market leader at 51.7%, but gained only 1.6% market