Hybrid app created by GoMobile Solutions
1.4 billion HTML5-capable mobile handsets, but the native app’s here to stay
Latest number crunching out of the ABI Research camp forecast that 1.4 billion HTML5-capable mobile devices will be available by 2013’s end.
Following an installed base annual increase of 87%, HTML5 is still very much on developers’ radars, however, native apps remain a firm favorite.
ABI Research senior analyst Aapo Markkanen stated: “HTML5 is making strides, but mainly through developers that take advantage of increasingly capable cross-platform development tools. Meanwhile, there aren’t many signs of full-blown web apps effectively challenging the native way.”
“While some two years ago it still looked like 2013 could be the Year of Web App, it’s now looking like that this will prove more like the Year of Hybrid,” Markkanen said.
So how can you amp up your app or mobile website with HTML5?
While early buzz around HTML5 was that it would be a rapid game-changer, the reality is more tortoise than hare.
GoMobile Solutions CEO Damien Zamora said: “The best option for businesses today is to have both a mobilized website for new customers that are searching and want a good experience in their search as well as a mobile app that creates brand loyalty by providing specials and an ongoing push notification relationship.”
Web apps are becoming faster and more responsive as HTML5 features and browsers are integrated with operating systems, however, it’s the slow and steady approach that’s winning fans.
That said, when Android and Chrome eventually converge all this could change, according to ABI Research. And fast.
Markkanen emphasizes hardware vendors’ role in HTML5 take up, citing chip manufacturer Intel, handset giant Samsung, and browser bigwigs Mozilla as early adopters. Servo – the Samsung-Mozilla collaboration – is one to watch according to Markkanen.
“A truly ground-up mobile browser could certainly ease the bottleneck that currently holds back the mobile web,” he said.
What is a hybrid app?
Want the best of both worlds? Many developers choose to wrap HTML5 apps inside a native container.
GoMobile Solution’s Bradley Real Estate NorCal app successfully integrates a HTML mobile website into the native experience. The HTML-based listings enable the app to pull the relevant data in real time.
Find out how a hybrid app can benefit your business; contact your GoMobile reseller today. Already a reseller? Get in touch with our in-house design team.