Apple Gains U.S. Market Share According to comScore Survey
There’s seemingly no stopping Apple. comScore’s February survey revealed that the technology giant gained U.S. smartphone market share for the 13th consecutive month.
From February 2012 to February 2013 Apple reportedly grew its slice of the smartphone pie by 8.7% to 38.9%. Meanwhile, Android remains the market leader at 51.7%, but gained only 1.6% market share over the 13 months.
Surprise! Strongest growth in months following iPhone 5 release
If you’re one of those folks who can’t resist new technology, chances are you contributed to Apple’s impressive market share growth in the four months following the iPhone 5’s release.
According to comScore, between November 2012 and February 2013 the smartphone gained up to 1.5% a month.
Expansion of the U.S. smartphone market’s showing no sign of abating. In the three months ending February 2013, penetration grew 8% to 133.7 million, or 51%.
While Apple claimed the title of the dominant OEM, it’s no one-horse race. Samsung came in second with 21.3% market share, and HTC followed with a respectable 9.3%.
Motorola and LG rounded out the top five with 8.4% and 6.8% market share respectively. Meanwhile, both BlackBerry and Microsoft continued to struggle to capture consumer interest. BlackBerry’s share declined from 7.3% to 5.4%, at the same time that Microsoft’s Windows Phone grew from 3% to 3.2%.
Wherever they sit in the food chain, many of the smartphone bigwigs are falling over themselves to release new flagship handsets. BlackBerry recently debuted the Z10, which sports the overhauled BlackBerry 10 OS. Following the trend, Samsung and HTC will release flagship phones within weeks.
The rumor mill is also working overtime regarding multiple iPhone releases as early as summer.
What the smartphone boom means for your business
According to GoMobile Solution CEO, Damien Zamora, business owners continue to revise their mobile marketing strategy as a result of the smartphone marketplace explosion.
“We’ve experienced a real surge in new apps to help businesses better compete,” he said.
Savvy businesses are customizing smartphone apps according to how they want their customers to interact with their brand. Rich features include GPS directions, push notifications, coupons, easy sharing, events calendars, and app analytics.