Mobile metrics 101
Better late then never. Google finally threw its hat into the mobile app metrics ring in July 2012.
Mobile App Analytics – part of the hugely-popular Analytics web suite – has enabled app owners to monitor the all-important downloads, as well as how much of their daily web traffic originates from mobile devices, special campaigns, in-app traffic and specific mobile platforms.
Whether you’re ‘mobile-ready’ or not, your customers continue the mass migration from personal computers to tablets and other devices. Fail to consider how this alters the way they interact with your business and customers will let their clicking finger do the talking.
Measure the success of your Android and iOS apps
Google Analytics is already utilized by almost a quarter of Internet Retailer’s Top 500 online retailers and over 50% of its Second 500. With the new mobile app metrics added to the mix, they can also carefully monitor acquisition, engagement and in-app purchases.
What’s more, tweak your metrics to gain real-time analytics, in-depth segmentation, and the ability to track custom dimensions and metrics. Plus, unlike with other analytics tools, you won’t have to learn a new interface; with the Mobile App Analytics dashboard everything’s just where you left it. Simple.
Are you new to Google Analytics? The tweaked sign-up process means you can choose from the outset whether you’re measuring a website or mobile app. In as little as three clicks register your account and download the SDK.
Understanding your mobile users
Failing to understand how you’ve acquired your favorite app users makes it nigh on impossible to duplicate those successes in an optimal way.
Easy-to-use tools like the New Users report and the Google Play Sources report enable you to identify characteristics of the user groups adopting your app and flag which channels should be optimized to attract more downloads and launches.
Want to learn even more about the journey your users take before downloading your app? The Mobile App Analytics custom campaigns tool allows you to do just that.
Engagement: still key
Knowledge is power. If unbeknown to you users are launching your app once then losing interest, you’re missing a trick, not to mention monetization opportunities.
According to GoMobile Solutions CTO Jeremy Shapiro: “With the right metrics about your app downloads and usage, you can not only tailor your marketing but can also hone in on building an app that provides the functionality your audience wants most”
Recognizing that the app event that matters to one business may be of little value to another, Mobile App Analytics also allows you to apply the specialized events tracking system. In addition to monitoring loyalty, frequency and engagement, crash trends can also be flagged early, by device and operating system.