Sebastian Rusk - Podcasts Suck if you dont have one
Quick Tips

Why Podcasts Suck (if you don’t have one)…

Wondering if a podcast is worth the investment for your marketing? In this episode of our Happy Hour Hangout,  podcast expert and long-time friend of Damien, Sebastian Rusk Sebastian shares with us how you can easily start a podcast today! He explains how podcasting has essentially replaced the cold call, and is a great way to disarm a prospect by simply inviting them to come on and speak on your podcast.

Podcasts are becoming a more popular way for businesses to communicate with their customers and audience. However, many people don't know how to start a podcast, or they think it's too difficult. Sebastian shares the basics of starting a podcast, and how you can use it to improve your marketing efforts.

Podcasting is a great way to connect with your target audience and provide valuable content that they can use! If you're not using podcasts to reach your target market, you're missing out on a great opportunity.

Here are some of the points and tips Sebastian made about podcasting to secure clients and build your brand:

1. Replaces Cold Calling:

Back before podcasting, you'd have to go through a gatekeeper to reach a prospect by cold calling. Now you can reach out to prospects by leading with service by saying "Hey Mr. Prospect, I really love what you've done in the last few years in business. I'd love for you to be a guest and come on my podcast to tell your story." 

2. Interviews are a great revenue generating tool:

Interviews are a great way to build a relationship with a prospect or a friend. When you invite someone to come on your podcast, you're able to build the relationship with them to entice them to want to work with you directly, or they are more inclined to send referrals your way.


3. Don't allow your inner critic or imposter syndrome to stop you:

We all have that voice inside our heads, that inner critic that tells us we aren't good enough. You may have thought to yourself; "I'd love to start a podcast, but ...." Don't worry about the opinions of the beholder, just keep creating" It may be scary, it definitely can feel uncomfortable, but this will help you grow both in business, and in your personal development journey.

4. Most of the work it takes, in mindset work:

In Sebastian's book "Podcasts Suck (if you don't have one), he said in the 40,000 words in the book, there's only ONE chapter that talks about how to start a podcast. The real work involved with creating content and actually doing it, and remaining consistent involves work on your mindset, your committment & accountability, overcoming your BS excuses. All the things that get in the way of the "could've, should've, would've. 

5. It takes longer than you think:

This isn't necessarily about the podcast side, but about business and success in general. It takes a lot of time, energy, effort, and most of all consistency. It takes a lot of grit, tenacity, and dedication, but the reward is so worth it.



So, if you're thinking about starting a podcast, make sure you're prepared to commit the time and energy necessary to make it successful. Podcasts are a lot of work, but they can be a great way to build your brand and connect with your audience. Just make sure you're ready to put in the time and effort required to make it successful. 

You can find Sebastian's book on Amazon here, and listen to his Beyond the Story Podcast here.