Ultimately, if you want to build a sustainable and successful revenue growth engine for your business, focus on a niche. It really is that simple. Identify the hungriest group of people in your market and go serve them. Build an offering they can't refuse, execute with excellence, scale accordingly...and be sure to let us know how you do! We always love hearing from our readers about their successes (or even failures - we learn from them too). Before you start focusing on targeting a specific niche audience, check out this post on finding your target market for some tips and guidance.